Technical SEO Case Studies

SEO Case Studies

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Report 1 : fab-clinic.co.uk

Performed a technical SEO audit and setup for a UK-based skincare/aesthetics clinic with WooCommerce product listings, focusing on crawlability, indexing, and structured data validation.

What I fixed

Configured robots.txt with proper crawl rules and sitemap reference (sitemap_index.xml) for search engine access
Verified page indexing via Google Search Console's URL Inspection — confirmed live and crawlable on Google
Validated structured data across breadcrumbs, product snippets, merchant listings, and sitelinks searchbox
Submitted the page via sitemap and confirmed indexing status through Google Search Console's URL Inspection tool

Result

Breadcrumbs: 77 valid items, 0 invalid
Product snippets: 16 valid items, 0 invalid
Merchant listings: 16 valid items, 0 invalid
Sitelinks searchbox: 77 valid items, 0 invalid
Mobile usability: 55 pages usable (23 flagged, addressed separately)

Report 2 : gemstal.com

Performed technical SEO setup for a jewelry/gemstone e-commerce store with 145+ product pages, focusing on crawlability, indexing, and structured data across a large product catalog.

What I fixed

Set up sitemap covering 12 content types (products, categories, tags, portfolio) — 290+ URLs indexed
Configured robots.txt with proper crawl rules
Fixed Google Mobile-Friendly Test failures (clickable elements too close, content wider than screen) and resubmitted for validation
Verified indexing via Search Console URL Inspection — confirmed live on Google

Result

Report 3 : protecrestorationpdx.com

Performed a technical SEO audit for a Portland-based restoration company (water damage, fire cleanup, mold removal), catching an indexing gap that was silently limiting search visibility.

What I fixed

Discovered the XML sitemap existed but wasn't indexed by Google — resubmitted it for fresh indexing
Set up robots.txt (wasn't properly configured) with correct sitemap reference
Identified Google Mobile-Friendly Test failures (text too small to read, clickable elements too close together)
Fixed the issues and resubmitted for validation (7-10 day Google review cycle)

Result

Report 4 : stfnorthshore.com

Performed technical SEO setup for a martial arts & fitness studio site, with structured data covering video content, AMP, and business branding elements.

What I fixed

Verified sitemap was already submitted (1,275 pages discovered)
Set up robots.txt (didn't exist previously) with proper sitemap references
Fixed Google Mobile-Friendly Test failures, resubmitted for validation
Validated structured data across AMP, breadcrumbs, logos, and sitelinks searchbox
Confirmed video content indexing via Search Console